Reading Skillset Packaging

Working at Lovevery, I was part of the team working on packaging for the new Reading Skillset. The packaging needed to be visually appealing, cost effective, and an interesting unboxing experience for buyers.

lovevery reading skillset all items and packaging pic.png

Link to Product Website

Vowel Team Penguin Walk Packaging

A walkthrough of my design process for packaging one of the products in the Reading Skillset.

Ideation

I started off by 3D modeling different options using Artioscad for 2D packaging components and Solidworks for 3D packaging components and product models. Here are a few different iterations I went through before settling on one.

Presentation and Review

I made a slide deck showing different options rendered in 3D and exploded views and presented these to the product design and packaging design teams.

Prototype and Test Fit

With feedback from the team, I settled on a design direction. To make a to scale prototype, I 3D printed all of the parts modeled in SolidWorks, and laser cut all of the 2D packaging modeled in Artioscad.

The outer packaging of the game was a setup box, so while I made 2D patterns of the chipboard and wraps in Artioscad, I also made a 3D model of the setup box in SolidWorks for an accurate test fit.

Next Steps

Once the design team approved my prototype, I sent the Artioscad packaging dielines and Bill of Materials along with a short slide deck of packaging instructions to our team in Hong Kong. Our supplier there than provided me with prototypes and any feedback they may have. I made minor adjustments to the dielines based on the feedback given and used the updated prototypes to test fit products sent from the factory, and then finalized the dielines.